byoh_1

Byoh

Matcha Tea

Matcha tea is a traditional tea ceremony originating in China and perfected in Japan since the 8th century. It consists of steamed and dried tea leaves that are stone grinded to powder. 

When I started shooting for Byoh in 2015, the Matcha tea trend was just starting in New York after an Instagram post of a celebrity in a coffee shop.

The setup

This setup was inspired from makeup and cosmetics ads as the packaging style resemble one of those hand creams.
The slash in the background follow the brand y. Byoh stands for
Be Your Own Hero, in fact green tea contains antioxidant properties.

MG_5423-Jar-Spoon-Whisk-left
whisk Matcha Tea
30g Cerimonial Matcha Tea
MG_5423-Bowl-Spoon-Whisk

From Japan

In 2015 Byoh brought to Denmark the Japanese Cerimonial tea, the highest grade and opening the first Matcha Bar in Denmark.

matcha-whisk-black
MG_5423_Jar
matcha-tea-black
Logo-stencil

Selected Works

Sun Of JapanWeb / eCommerce

JohannesDunes

IsabellaBlack panter

VifaProduct photography

Life Design Circlecreative Direction / videography

VikaApril's mood

Bird CopenhagenCreative direction / Videography

DaniellaUrban vibes

GioiaProfile

WeronikaSunset vibes

PietroFocus and strength

SofiaDance like nobody is watching

35mmFilm

RobertaEscaping the city

BertramSpace

Looking for sponsorsCreative Direction

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